Advertising and Public Relations, Bachelor of Arts
Offered by Department of Communication
|Foundational Requirements (LOPERs 1-4)||12|
LOPER 2: Writing Skills
|Introduction of Academic Writing|
LOPER 3: Oral Communication Skills
|Fundamentals of Speech Communication|
LOPER 4: Mathematics, Statistics, and Quantitative Reasoning
|Mathematics for Liberal Arts 1|
|Broad Knowledge Requirements (LOPERs 5-8)||12|
|Dispositional Requirements (LOPERs 9-10) 2||6|
|LOPER 9: Civic Competency and Engagement|
|Global Media Literacy|
|Wellness (LOPER 11) Optional||0|
|BA Language requirement|
|Complete all required courses 4||6|
|Program Specified Requirements||3|
|Special Topics in Academic Writing and Research 3|
|Complete all required courses||36|
|Minor or 2nd Major|
|Complete all required courses 5||24|
|Needed to reach 120 credit hour minimum||21|
|Total Credit Hours||120|
Students selecting a major in Advertising and Public Relations must earn a minimum 2.5 G.P.A. in the major.
Students selecting a major in Advertising and Public Relations must compile evidence of achievement particular to their chosen career field. Students will present this portfolio and discuss its contents with a Faculty Portfolio Committee in the semester prior to their graduation.
|Journalism and Mass Communication Core Requirements|
|JMC 112||Communication Software||3|
|JMC 215||News Writing & Photography||3|
|JMC 300||Website Design||3|
|JMC 414||Communications Law||3|
|Advertising and Public Relations Core|
|JMC 230||Integrated Marketing Communications||3|
|JMC 302||Digital Storytelling||3|
|JMC 307||Advertising Copywriting||3|
|JMC 309||Public Relations||3|
|JMC 350||News at Antelope||2|
|JMC 351||Advertising at Antelope||2|
|JMC 329||Print Advertising Design||3|
|or JMC 330||Publication Design|
|JMC 409||Public Relations Strategy||3|
|or JMC 420||Advertising Campaigns|
|Advertising and Public Relations Electives|
|Select 2 credit hours of the following:||2|
|Video Production Foundations|
|Topics in Mass Media|
|Any course from JMC 110 - JMC 499 7|
|Total Credit Hours||36|
Math 106 or any approved LOPER 4 course. Students without sufficient preparation will also need to take the following, increasing the total credit hours needed:
Designated courses with the appropriate content may be approved to satisfy one of the Broad Knowledge requirements plus LOPER 9 or Broad Knowledge plus LOPER 10. Courses may be approved to satisfy LOPER 9 or LOPER 10 alone. (Courses satisfying LOPER 9 or LOPER 10 alone must be 3 credit hours.) Students applying this option will need to take additional hours in other categories to meet the required GS hours.
Students are encouraged to take the Communications specific section of ENG 102.
For specific language requirements see #2 of Bachelor of Arts Degree requirements.
A minor or second major is required for a complete degree program. The number of required electives needed to reach 120 total credit hours overall will depend upon the specific program chosen.
JMC 110 is one credit hour and may be taken twice (any topics but InDesign and Photoshop).