Advertising and Public Relations, Bachelor of Science

Offered by Department of Communication

General Studies
Foundational Requirements (LOPERS 1-4)12
Including:
LOPER 2: Writing Skills
Introduction of Academic Writing
LOPER 3: Oral Communication Skills
Fundamentals of Speech Communication
LOPER 4: Mathematics, Statistics and Quantitative Reasoning
Mathematics for Liberal Arts 1
Broad Knowledge Requirements (LOPERs 5 – 8)13
Including:
LOPER 8: Natural Science
Must choose a lab science course.
Dispositional Requirements (LOPERs 9 – 10) 26
Including:
LOPER 9: Civic Competency and Engagement
Global Media Literacy
Wellness (LOPER 11) Optional0
BS Science-related course requirements0
Program Specified Requirements3
Special Topics in Academic Writing and Research 3
Major Option
Complete all required courses36
Minor or 2nd Major
Complete all required courses 424
Unrestricted electives
Needed to reach 120 credit hour minimum26
Total Credit Hours120

Students selecting a major in Advertising and Public Relations must earn a minimum 2.5 G.P.A. in the major.

Students selecting a major in Advertising and Public Relations must compile evidence of achievement particular to their chosen career field. Students will present this portfolio and discuss its contents with a Faculty Portfolio Committee in the semester prior to their graduation.

Major Option

Journalism and Mass Communication Core Requirements
JMC 112Communication Software3
JMC 215News Writing & Photography3
JMC 300Website Design3
JMC 414Communications Law3
Advertising and Public Relations Core
JMC 230Integrated Marketing Communications3
JMC 302Digital Storytelling3
JMC 307Advertising Copywriting3
JMC 309Public Relations3
JMC 350News at Antelope2
JMC 351Advertising at Antelope2
JMC 329Print Advertising Design3
or JMC 330 Publication Design
JMC 409Public Relations Strategy3
or JMC 420 Advertising Campaigns
Advertising and Public Relations Electives
Select 2 credit hours of the following:2
Topics 5
Video Production Foundations
Topics in Mass Media
Any course from JMC 110 - JMC 499 6
Total Credit Hours36