Digital Marketing Minor

Offered by Department of Marketing, Agribusiness, and Supply Chain Management

Required Courses
Take all of the following 18 credit hours:
MKT 377Digital and Social Media Marketing3
MKT 457E-Marketing3
CYBR 190Data Analytics Mathematical Modeling3
JMC 230Integrated Marketing Communications3
JMC 370Social Media Strategies3
ART 305Graphic Applications3
Elective Courses
Select 6 credit hours from the following:6
Marketing Research
Consumer Behavior
Advertising Management
Introduction to Predictive Modeling
Enterprise Application Development
E-Commerce Information Systems
Website Design
Advertising Copywriting
Public Relations
Diffusion of Innovations
Total Credit Hours24