Business Administration Comprehensive - Marketing Emphasis, Bachelor of Science
Offered by Department of Marketing, Agribusiness, and Supply Chain Management
All College of Business and Technology Graduation Requirements must be fulfilled.
| Code | Title | Credit Hours |
|---|---|---|
| General Studies | ||
| Foundational Requirements (LOPERs 1-4): | 12 | |
| Including: | ||
| LOPER 4: Mathematics, Statistics, and Quantitative Reasoning | ||
| College Algebra 1 | ||
| Broad Knowledge Requirements (LOPERs 5-8) | 12 | |
| LOPER 7: Social Science | ||
| Including: | ||
| Principles of Economics, Macroeconomics | ||
| Dispositional Requirements (LOPERs 9-10) 2 | 6 | |
| Wellness LOPER 11) Optional | 0 | |
| Program Specific Requirements | 6 | |
| Principles of Economics, Microeconomics | ||
| Business Statistics | ||
| Major Option | ||
| Complete all required courses | 62 | |
| Unrestricted electives | ||
| Needed to reach 120 credit hour minimum | 22 | |
| Total Credit Hours | 120 | |
Major Option
| Code | Title | Credit Hours |
|---|---|---|
| Business Administration Comprehensive Core Requirements 3 | ||
| BSAD 100 | Exploring Business | 1 |
| ACCT 250 | Principles of Accounting I | 3 |
| ACCT 251 | Principles of Accounting II | 3 |
| BSAD 295 | Business Communications | 3 |
| MKT 300 | Principles of Marketing | 3 |
| MGT 301 | Principles of Management | 3 |
| FIN 308 | Principles of Finance | 3 |
| ACCT 311 | Business Law I | 3 |
| MGT 314 | Operations and Supply Management | 3 |
| MGT 493 | Social Responsibilities of Business: Issues and Ethics | 3 |
| MGT 495 | Administrative Strategy and Policy | 3 |
| BSAD 400 | Professional Readiness | 1 |
| Select 3 credit hours from the following: | 3 | |
| Marketing Research | ||
| Introduction to Predictive Modeling | ||
| Business Analytics & Decision Making | ||
| Applied Business Analytics | ||
| Business Administration Comprehensive Economics, Information Systems and Math Requirements | ||
| Select 3 credit hours from the following: | 3 | |
ECON 300-ECON 498 | ||
| Accounting Information Systems | ||
| Principles of Management Information Systems | ||
| Select 3 credit hours of the following: | 3 | |
| Finite Mathematics | ||
| Applied Calculus I | ||
| Data Analytics Mathematical Modeling | ||
| Marketing Emphasis Requirements 3 | ||
| MKT 430 | International Marketing | 3 |
| MKT 438 | Consumer Behavior | 3 |
| MKT 456 | Marketing Management | 3 |
| Select 4 of the following: | 12 | |
| Professional Selling | ||
| Services Marketing | ||
| Marketing Dashboards and Data Visualization | ||
| Digital and Social Media Marketing | ||
| Field Experiences in Practical Marketing | ||
| Retail Management | ||
| Marketing Channels Management | ||
| Business-to-Business Marketing | ||
| Sales Management | ||
| Advertising Management | ||
| Person Marketing | ||
| Pharmaceutical Marketing | ||
| E-Marketing | ||
| Strategic Product Management | ||
| International Experiential Learning: Marketing | ||
| Marketing Internship 4 | ||
| Marketing Topics | ||
| Principles of Supply Chain Management | ||
| Total Credit Hours | 62 | |
- 1
Students with sufficient preparation may enter the mathematics program at a higher level. Students are required to take a LOPERs 4: Mathematics, Statistical, and Quantitative Reasoning course regardless of entry level.
- 2
Designated courses with the appropriate content may be approved to satisfy one of the Broad Knowledge requirements plus LOPER 9 or Broad Knowledge plus LOPER 10. Courses may be approved to satisfy LOPER 9 or LOPER 10 alone. (Courses satisfying LOPER 9 or LOPER 10 alone must be 3 credit hours.) Students applying this option will need to take additional hours in other categories to meet the required GS hours.
- 3
2.0 GPA required
- 4
Students may take a maximum of 3 credit hours to count as Marketing Emphasis Electives.