Business Administration Comprehensive - Marketing Emphasis, Bachelor of Science

Offered by Department of Marketing, Agribusiness, and Supply Chain Management

All College of Business and Technology Graduation Requirements must be fulfilled.

Course List

Code	Title	Credit Hours
General Education
Foundational Requirements (LOPERs 1-4):		12
Including:
LOPER 4: Mathematics, Statistics, and Quantitative Reasoning
MATH 102	College Algebra 1
Broad Knowledge Requirements (LOPERs 5-8)		12
LOPER 7: Social Science
Including:
ECON 270	Principles of Economics, Macroeconomics
Dispositional Requirements (LOPERs 9-10) 2		6
Wellness LOPER 11) Optional		0
BS Science-related course requirements		3
MATH 120	Finite Mathematics
or MATH 123	Applied Calculus I
or CYBR 190	Data Analytics Mathematical Modeling
Program Specific Requirements		6
ECON 271	Principles of Economics, Microeconomics
MGT 233	Business Statistics
Major Option
Complete all required courses		62
Unrestricted electives
Needed to reach 120 credit hour minimum		19
Total Credit Hours		120

Major Option

Course List

Code	Title	Credit Hours
Business Fundamentals 3
ACCT 250	Principles of Accounting I	3
ACCT 251	Principles of Accounting II	3
MKT 300	Principles of Marketing	3
FIN 308	Principles of Finance	3
SCM 350	Supply Chain and Operations Management	3
MGT 355	Organizational Behavior	3
Business Communications, Law, and Ethics
BSAD 295	Business Communications	3
ACCT 311	Business Law I	3
MGT 493	Social Responsibilities of Business: Issues and Ethics	3
Business Analytics and Technology
Analytics - Take one of the following:		3
CYBR 306	Introduction to Predictive Modeling
MGT 334	Applied Business Analytics
ECON 365	Business Analytics & Decision Making
MKT 435	Marketing Research
Technology - Take one of the following:		3
ACCT 391	Accounting Information Systems
CYBR 400	Exploring Computer Science Principles
MKT 350	Marketing Dashboards and Data Visualization
MGT 460	Human Resource Information Systems: People Analytics and Talent Management
Practical Experiences
Discover:
BSAD 175	Pathways to Personal & Academic Excellence	1
Prepare:
BSAD 375	Professional Readiness	1
Practice - Choose one of the following:		3
Internship:
ACCT 475	Accounting Internship
ECON 475	Internship
FIN 475	Finance Internship
MGT 475	Management Internship
MKT 475	Marketing Internship
SCM 476	Supply Chain Management Internship
or
Entrepreneurship Option: This is an option for students who envision starting or growing their own business as opposed to seeking traditional employment upon graduation.
BSAD 476	Business Startup Independent Study
or
Study Abroad with exposure to international business environment and experiences.
MGT 474	International Experiential Learning: Management
MKT 474	International Experiential Learning: Marketing
Capstone Experience
MGT 495	Administrative Strategy and Policy	3
Marketing Emphasis Requirements 3
MKT 430	International Marketing 5	3
or MKT 830P	International Marketing
MKT 438	Consumer Behavior	3
MKT 456	Marketing Management	3
Select 4 of the following:		12
MKT 331	Professional Selling
MKT 336	Services Marketing
MKT 350	Marketing Dashboards and Data Visualization
MKT 366	Event Operation Fundamentals
MKT 377	Digital and Social Media Marketing
MKT 395	Field Experiences in Practical Marketing
MKT 420	Retail Management
MKT 433	Marketing Channels Management
MKT 434	Business-to-Business Marketing
MKT 437	Sales Management 5
or MKT 837P	Sales Management
MKT 440	Advertising Management 5
or MKT 840P	Advertising Management
MKT 444	Person Marketing
MKT 450	Pharmaceutical Marketing
MKT 457	E-Marketing
MKT 460	Strategic Product Management 5
or MKT 860P	Strategic Product Management
MKT 474	International Experiential Learning: Marketing
MKT 475	Marketing Internship 4
MKT 498	Marketing Topics
SCM 317	Principles of Supply Chain Management
Total Credit Hours		62

¹

Students with sufficient preparation may enter the mathematics program at a higher level. Students are required to take a LOPERs 4: Mathematics, Statistical, and Quantitative Reasoning course regardless of entry level. 

²

Designated courses with the appropriate content may be approved to satisfy one of the Broad Knowledge requirements plus LOPER 9 or Broad Knowledge plus LOPER 10. Courses may be approved to satisfy LOPER 9 or LOPER 10 alone. (Courses satisfying LOPER 9 or LOPER 10 alone must be 3 credit hours.) Students applying this option will need to take additional hours in other categories to meet the required General Education hours.

³

2.0 GPA required

⁴

Students may take a maximum of 3 credit hours to count as Marketing Emphasis Electives.

⁵

Students must be admitted into the 4+1 MBA accelerated program to take the graduate course.

This document represents a sample 4-year plan for degree completion with this major. Actual course selection and sequence may vary and should be discussed individually with your academic advisor. Advisors can also help you plan other experiences to enrich your undergraduate education such as internships, education abroad, undergraduate research, learning communities, and service learning and community-based learning.

Course List

Code	Title	Credit Hours
Semester 1
BSAD 175	Pathways to Personal & Academic Excellence	1
LOPER 1: First-year Seminar		3
LOPER 2: Writing Skills		3
LOPER 3: Oral Communication Skills		3
MATH 102	College Algebra	3
Total Credit Hours		13

Course List

Code	Title	Credit Hours
Semester 2
MATH 120	Finite Mathematics	3
or MATH 123	Applied Calculus I
or CYBR 190	Data Analytics Mathematical Modeling
LOPER 5: Visual or Performing Arts		3
LOPER 6: Humanities		3
ECON 270	Principles of Economics, Macroeconomics	3
LOPER 8: Natural Science		3
Total Credit Hours		15

Course List

Code	Title	Credit Hours
Semester 3
MGT 233	Business Statistics	3
ECON 271	Principles of Economics, Microeconomics	3
ACCT 250	Principles of Accounting I	3
MKT 300	Principles of Marketing	3
Unrestricted Elective		3
Total Credit Hours		15

Course List

Code	Title	Credit Hours
Semester 4
LOPER 9: Civic Competency and Engagement		3
ACCT 251	Principles of Accounting II	3
MGT 355	Organizational Behavior	3
BSAD 295	Business Communications	3
Unrestricted Elective		3
Total Credit Hours		15

Course List

Code	Title	Credit Hours
Semester 5
SCM 350	Supply Chain and Operations Management	3
FIN 308	Principles of Finance	3
MKT 438	Consumer Behavior	3
Marketing Emphasis Elective		3
ACCT 311	Business Law I	3
Total Credit Hours		15

Course List

Code	Title	Credit Hours
Semester 6
MKT 475	Marketing Internship	3
BSAD 375	Professional Readiness	1
MKT 430	International Marketing	3
or MKT 830P	International Marketing
Marketing Emphasis Elective		3
LOPER 10: Respect for Human Diversity		3
Unrestricted Elective		3
Total Credit Hours		16

Course List

Code	Title	Credit Hours
Semester 7
MKT 435	Marketing Research	3
MKT 350	Marketing Dashboards and Data Visualization	3
MGT 493	Social Responsibilities of Business: Issues and Ethics	3
Marketing Emphasis Elective		3
Unrestricted Elective		3
Total Credit Hours		15

Course List

Code	Title	Credit Hours
Semester 8
MGT 495	Administrative Strategy and Policy	3
MKT 456	Marketing Management	3
Marketing Emphasis Elective		3
Unrestricted Elective		3
Unrestricted Elective		3
Total Credit Hours		15