Advertising and Public Relations, Bachelor of Science
Offered by Department of Communication
| Code | Title | Credit Hours |
|---|---|---|
| General Education | ||
| Foundational Requirements (LOPERS 1-4) | 12 | |
| Including: | ||
LOPER 2: Writing Skills | ||
| Introduction to Academic Writing | ||
LOPER 3: Oral Communication Skills | ||
| Fundamentals of Speech Communication | ||
LOPER 4: Mathematics, Statistics and Quantitative Reasoning | ||
| Mathematics for Liberal Arts 1 | ||
| Broad Knowledge Requirements (LOPERs 5 – 8) | 13 | |
| Including: | ||
LOPER 8: Natural Science | ||
Must choose a lab science course. | ||
| Dispositional Requirements (LOPERs 9 – 10) 2 | 6 | |
| Including: | ||
LOPER 9: Civic Competency and Engagement | ||
| Global Media Literacy | ||
| Wellness (LOPER 11) Optional | 0 | |
| BS Science-related course requirements | 0 | |
| Program Specified Requirements | 3 | |
| Special Topics in Academic Writing and Research 3 | ||
| Major Option | ||
| Complete all required courses | 36 | |
| Minor or 2nd Major | ||
| Complete all required courses 4 | 24 | |
| Unrestricted electives | ||
| Needed to reach 120 credit hour minimum | 26 | |
| Total Credit Hours | 120 | |
Students selecting a major in Advertising and Public Relations must earn a minimum 2.5 G.P.A. in the major.
Students selecting a major in Advertising and Public Relations must compile evidence of achievement particular to their chosen career field. Students will present this portfolio and discuss its contents with a Faculty Portfolio Committee in the semester prior to their graduation.
Major Option
| Code | Title | Credit Hours |
|---|---|---|
| Journalism and Mass Communication Core Requirements | ||
| JMC 112 | Communication Software | 3 |
| JMC 215 | News Writing & Photography | 3 |
| JMC 300 | Website Design | 3 |
| JMC 414 | Communications Law | 3 |
| Advertising and Public Relations Core | ||
| JMC 230 | Integrated Marketing Communications | 3 |
| JMC 302 | Digital Storytelling | 3 |
| JMC 307 | Advertising Copywriting | 3 |
| JMC 309 | Public Relations | 3 |
| JMC 350 | News at Antelope | 2 |
| JMC 351 | Advertising and Promotion at Antelope | 2 |
| JMC 329 | Print Advertising Design | 3 |
| or JMC 330 | Media Design | |
| JMC 409 | Public Relations Strategy | 3 |
| or JMC 420 | Strategic Communication Campaigns | |
| Advertising and Public Relations Electives | ||
| Select 2 credit hours of the following: | 2 | |
| Topics 5 | ||
| Video Production Foundations | ||
| Topics in Mass Media | ||
| Total Credit Hours | 36 | |
- 1
Math 106 or any approved LOPER 4 course. Students without sufficient preparation will also need to take the following, increasing the total credit hours needed:
- MATH 101
- 2
Designated courses with the appropriate content may be approved to satisfy one of the Broad Knowledge requirements plus LOPER 9 or Broad Knowledge plus LOPER 10. Courses may be approved to satisfy LOPER 9 or LOPER 10 alone. (Courses satisfying LOPER 9 or LOPER 10 alone must be 3 credit hours.) Students applying this option will need to take additional hours in other categories to meet the required General Education hours.
- 3
Students are encouraged to take the Communications specific section of ENG 102.
- 4
A minor or second major is required for a complete degree program. The number of required electives needed to reach 120 total credit hours overall will depend upon the specific program chosen.
- 5
JMC 110 is 1 credit hour and may be taken twice (any topics but InDesign and Photoshop).
- 6
JMC 475 is not available for major elective credit.