Advertising and Public Relations, Bachelor of Arts

Offered by Department of Communication

General Studies
Foundational Requirements (LOPERs 1-4)12
Including:
LOPER 2: Writing Skills
Introduction to Academic Writing
LOPER 3: Oral Communication Skills
Fundamentals of Speech Communication
LOPER 4: Mathematics, Statistics, and Quantitative Reasoning
Quantitative Reasoning 1
Broad Knowledge Requirements (LOPERs 5-8)12
Dispositional Requirements (LOPERs 9-10) 26
Including:
LOPER 9: Civic Competency and Engagement
Global Media Literacy
Wellness (LOPER 11) Optional0
BA Language requirement
Complete all required courses 46
Program Specified Requirements3
Special Topics in Academic Writing and Research 3
Major Option
Complete all required courses36
Minor or 2nd Major
Complete all required courses 524
Unrestricted electives
Needed to reach 120 credit hour minimum21
Total Credit Hours120

Students selecting a major in Advertising and Public Relations must earn a minimum 2.5 G.P.A. in the major.

Students selecting a major in Advertising and Public Relations must compile evidence of achievement particular to their chosen career field. Students will present this portfolio and discuss its contents with a Faculty Portfolio Committee in the semester prior to their graduation.

Major Option

Journalism and Mass Communication Core Requirements
JMC 112Communication Software3
JMC 215News Writing & Photography3
JMC 300Website Design3
JMC 414Communications Law3
Advertising and Public Relations Core
JMC 230Integrated Marketing Communications3
JMC 302Digital Storytelling3
JMC 307Advertising Copywriting3
JMC 309Public Relations3
JMC 350News at Antelope2
JMC 351Advertising and Promotion at Antelope2
JMC 329Print Advertising Design3
or JMC 330 Media Design
JMC 409Public Relations Strategy3
or JMC 420 Strategic Communication Campaigns
Advertising and Public Relations Electives
Select 2 credit hours of the following:2
Topics 6
Video Production Foundations
Topics in Mass Media
Any course from JMC 110 - JMC 499 7
Total Credit Hours36
1

Math 106 or any approved LOPER 4 course. Students without sufficient preparation will also need to take the following, increasing the total credit hours needed:

  • MATH 101
2

Designated courses with the appropriate content may be approved to satisfy one of the Broad Knowledge requirements plus LOPER 9 or Broad Knowledge plus LOPER 10. Courses may be approved to satisfy LOPER 9 or LOPER 10 alone. (Courses satisfying LOPER 9 or LOPER 10 alone must be 3 credit hours.) Students applying this option will need to take additional hours in other categories to meet the required GS hours.

3

Students are encouraged to take the Communications specific section of ENG 102.

4

For specific language requirements see #2 of Bachelor of Arts Degree requirements.

5

A minor or second major is required for a complete degree program. The number of required electives needed to reach 120 total credit hours overall will depend upon the specific program chosen.

6

JMC 110 is one credit hour and may be taken twice (any topics but InDesign and Photoshop).

7

Except JMC 388. JMC 475 is not available for major elective credit.