Digital Marketing Minor
Offered by Department of Marketing, Agribusiness, and Supply Chain Management
| Code | Title | Credit Hours |
|---|---|---|
| Required Courses | ||
| Take all of the following 18 credit hours: | ||
| MKT 377 | Digital and Social Media Marketing | 3 |
| MKT 457 | E-Marketing | 3 |
| CYBR 190 | Data Analytics Mathematical Modeling | 3 |
| JMC 230 | Integrated Marketing Communications | 3 |
| JMC 370 | Social Media Strategies | 3 |
| ART 305 | Graphic Applications | 3 |
| Elective Courses | ||
| Select 6 credit hours from the following: | 6 | |
| Marketing Research | ||
| Consumer Behavior | ||
| Advertising Management | ||
| Introduction to Predictive Modeling | ||
| Enterprise Application Development | ||
| E-Commerce Information Systems | ||
| Website Design | ||
| Advertising Copywriting | ||
| Public Relations | ||
| Diffusion of Innovations | ||
| Total Credit Hours | 24 | |