Advertising and Public Relations, Bachelor of Arts

Offered by Department of Communication

General Studies
Foundational Core (Written, Math, Oral, Democracy)
Foundational Core courses12
Including:
Global Media Literacy
Portal
Select one course numbered 1883
Distribution
Aesthetics3
Humanities6
Social Sciences6
Natural Sciences7
Analytical and Quantitative Thought0
Wellness0
Needed to reach 27 credit hour minimum in Distribution5
Capstone
Select one course numbered 3883
BA Language requirement
Complete all required courses 16
Major Option
Complete all required courses36
Minor or 2nd Major
Complete all required courses 224
Unrestricted electives
Needed to reach 120 credit hour minimum9
Total Credit Hours120

Students selecting a major in Advertising and Public Relations must earn a minimum 2.5 G.P.A. in the major.

Students selecting a major in Advertising and Public Relations must compile evidence of achievement particular to their chosen career field. Students will present this portfolio and discuss its contents with a Faculty Portfolio Committee in the semester prior to their graduation.

Major Option

Journalism and Mass Communication Core Requirements
JMC 112Communication Software3
JMC 215News Writing & Photography3
JMC 300Website Design3
JMC 414Communications Law3
Advertising and Public Relations Core
JMC 230Integrated Marketing Communications3
JMC 302Digital Storytelling3
JMC 307Advertising Copywriting3
JMC 309Public Relations3
JMC 350News at Antelope2
JMC 351Advertising at Antelope2
JMC 329Print Advertising Design3
or JMC 330 Publication Design
JMC 409Public Relations Strategy3
or JMC 420 Advertising Campaigns
Advertising and Public Relations Electives
Select 2 credit hours of the following:2
Topics 3
Video Production Foundations
Topics in Mass Media
Any course from JMC 110 - JMC 499 4
Total Credit Hours36
1

For specific language requirements see #2 of Bachelor of Arts Degree requirements.

2

A minor or second major is required for a complete degree program. The number of required electives needed to reach 120 total credit hours overall will depend upon the specific program chosen.

3

JMC 110 is one credit hour and may be taken twice (any topics but InDesign and Photoshop).

4

Except JMC 388. JMC 475 is not available for major elective credit.